Apple’s pagan advert is offensive to Christians

Apple’s latest advert sees Mother Nature assessing the tech giant’s green credentials. But Apple would never dare depict Christian faith, says Kate Orson. Why are they willing to dabble with paganism? 

At the recent unveiling of the new Apple iPhone 15, the company shared a promotional video in which ‘Mother Nature’, played by Octavia Spencer, drops in for a meeting.

As a diverse collection of male and female executives boast of everything Apple is doing to protect the planet - from carbon neutral products to restoring Kenyan grasslands - she sits at the head of the table, occasionally threatening judgement unless the tech giant ups its game.  

Despite the underlying message that Apple intends to be a carbon neutral company by 2030, the ad has not been universally welcomed. Some have argued it misrepresents the gender and ethic makeup of Apple’s actual boardroom. Others say the humour misses the mark. For Christians, its the pagan undertones that are most worrying.